Administración estratégica
Sinopsis del Libro
Strategic Management: Competitiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The book focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. It also emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.
Ficha del Libro
Subtitulo : conceptos, competitividad y globalización
Número de páginas 400
Autor:
- Michael A. Hitt
- Michael Hitt
- R. Duane Ireland
Categoría:
Formatos Disponibles:
MOBI, EPUB, PDF
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Valoración
3.7
53 Valoraciones Totales